Springs Family Centre was formed by Kingdom Life Church in the early 2000s. Since it’s launch it has changed dramatically, to become a bustling drop-in centre providing friendship, youth clubs, food provision, jobs clubs and training for the local community. Each year, it engages thousands of people with the practical love of Christ.
IT’S MORE THAN JUST A CENTRE.
One of the key distinctions was the removal of ‘centre’, leaving just Springs Family. This was a significant move, as it spoke of the strength of the organisation – the thousands of people that touched each year, those who made up this diverse, positive, vibrant community. And we needed to include the age-old strapline “Hope Springs Eternal”. We wanted to create a whole brand system that was distinctive to users and funders, flexible enough for applications in web and print, and bold enough to stand out in the busy charity market.
We developed the brand identity for them, creating a range of usable features, and gave each of their regular events it’s own distinct ‘icon’ that matched the brand. We then took to creating a simple, easy-to-navigate website capable of storing details for hundreds of events at any one times, and easily updated by the centre staff and volunteers. Lastly, we converted everything into high-impact, cost-effective leaflets and other materials to help make sharing information easy for the team.